I’m loving all the new brand work that Road 13 Winery has done, including their great new tag line “it’s all about the dirt”. The packaging, advertising, and all creative content really captures the rural farm winery feeling.
It’s the kind of marketing that makes you want to pack your bags up from the big city and open up a small winery in the Okanagan. Guess it hits the aspirational marketing nail on the head!
Road 13 Winery was originally known as Golden Mile Cellars and took it’s new name (and look!) in recognition of the winery’s location along the Golden Mile. Their tag line is based on their deep love, appreciation and understanding of their vineyards’ terroir. They focus on strong farming practices and on growing grapes that suit their land’s soil profile. It really is all about the dirt.
Currently they are producing 18,000 cases of wine annually for three different tiers: Honest John’s, Road 13 varietal and blends, and Jackpot (their premium series).
Road 13 is open year round and is a must visit stop on your Okanagan wine route. If you have extra time, be sure to call ahead and resereve a special barrel room tasting.
More Information & Map: http://www.road13vineyards.com/
PS: Be sure to say hi to Filbert and Nutmeg, the darling winery wiener dogs!
